The work of a successful jeweler, says Oded Kashi, is equal to the skills of a several professionals. The perfect jewel starts with understanding the customer's needs and matching the type of jewel to her/his character. Here, in fact, the jeweler wears the hat of the psychologist. After understanding the customer's needs, begins the planning and designing stage. At that point the jeweler is required to use his architect skills in order to design the perfect piece. After the design stage, comes the engineering and structure stage. Only an expert and expirienced jeweler knows how to translate any design into the right structure , resulting in a detailed finish portraying the feeling as if the piece wasn’t made by a human, even though it was all hand made. In a world full of talented designers and vast amounts of information available, Oded Kashi believes that success is hidden in the little details. The quality of the materials used and the perfect workmanship combined with exclusive designs are the key to create the ultimate jewelry.

Throughout history, the Kashi family’s concentration has been mastering the art of jewelry. Nevertheless, several members of the Kashi family enjoyed hobbies in artistic crafts such as painting and sculpture. Beginning in the mid-19th century, each generation of the Kashi family has had one member of the family who displayed outstanding talent in the Jewelry industry. During the mid-20th century, Reuven Kashi, Oded’s grandfather, exhibited this talent. Towards the end of the 20th century, it was Nathan Kashi, Oded’s father. Today in the 21st century it is Oded Kashi, the renowned jeweler, who positions Israeli jewelry on levels equal to the most prominent jewelers in across the world. The incredible story of the Kashi family began as gold refiners in North Iran, continued as elite jewelry shops in Israel and concludes in Oded Kashi's luxurious jewelry gallery in Kikar-HaMedina. Behind the well-known “Kashi” jewelry stores, is a colorful hidden family saga, including wonderful chapters from the Jewish and Zionist history. Oded Kashi, jeweler and designer tells how at the beginning of the 20th century his grandparents and great grandparents lived in North Iran.

Kikar Hamedina District. Oded Kashi store. Every city in the world has its street with the well-known impressive brands and shops, a street that often looks like a tribute to modern and practical art. In Paris- it is Place Vendome and the Rue saint Honore. In New York- it is the Fifth and Madison Avenues. In Tel Aviv- that place in Hei Be Iyar Street, known as Kikar Hamedina. If you are looking for the best shopping, this is the place. Here, Oded Kashi chose to open his new gallery, among the foremost designers in the world.